PHARMA CONSULTING

Pharma
Consulting

As a leading innovation hub, we empower pharmaceutical companies in three core areas:

We Understand your Challenges

We are not afraid of big tasks! That's why we accompany our clients on a long-term basis to address their strategic and practical challenges in the pharmaceutical market.

Competitive Pressure

Growing competition
Decreasing attention from doctors
Shorter product life cycles

Digitization

Digital sales and marketing
Data management
Business intelligence

Future Viability

Innovation pressure
Keeping up with advancing tech
Adapting organizational structures

Our Solutions

Every solution is only as good as its implementation. That's why we provide comprehensive support to our customers - from initial conception to practical implementation.

New Business Models

Digitization

Organizational Development

Leadership

Sales Optimization

New Business Models

Benefit from our experience in innovation management and prepare your company for the most important changes in the pharmaceutical market:

Digitization

Take advantage of our practical know-how on all aspects of digitalization in the Healthcare market and shape your own digital future:

Organizational Development

Work hand in hand with our organizational experts and internally establish a future-oriented organizational structure:

Leadership

Develop cutting-edge leadership skills with our proven management programmes:

Sales Optimization

Strengthen your competitiveness and equip your sales force for the future in the Pharma market:

New Business Models

New Business Models

Benefit from our experience in innovation management and prepare your company for the most important changes in the pharmaceutical market:

Digitization

Digitization

Take advantage of our practical know-how on all aspects of digitalization in the Healthcare market and shape your own digital future:

Organizational Development

Organizational Development

Work hand in hand with our organizational experts and internally establish a future-oriented organizational structure:

Leadership

Leadership

Develop cutting-edge leadership skills with our proven management programmes:

Sales Optimization

Sales Optimization

Strengthen your competitiveness and equip your sales force for the future in the Pharma market:

HEALTHCARE MARKETING

with an Omnichannel approach

The evolving information behavior of medical professionals, rising competition, and the march of digitalization pose challenges in the healthcare market. We specialize in targeted communication and future-oriented healthcare marketing development to help you navigate these challenges.

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Healthcare Marketing

GET READY FOR THE FUTURE

The evolving information behavior of medical professionals, rising competition, and the march of digitalization pose challenges in the healthcare market. We specialize in targeted communication and future-oriented healthcare marketing development to help you navigate these challenges.

THE LEADING HUB FOR SMART BUSINESS GROWTH

Digitaler vertrieb

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Digital Sales

HEALTHCARE MARKETING

Digital sales approaches are an integral part of healthcare marketing today. We therefore work with our clients on a daily basis to develop digital solutions which provide an effective digital approach to direct sales.

THE LEADING HUB FOR SMART BUSINESS GROWTH

Healthcare marketing

Healthcare Strategie

HEALTHCARE MARKETING

Whether you're planning a product launch, expanding into new markets, or aiming to increase market share, a robust healthcare marketing strategy serves as the cornerstone for all your initiatives. The key is not to reinvent the wheel but to leverage existing foundations for success.

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THE LEADING HUB FOR SMART BUSINESS GROWTH

Daten und tracking

Data and Tracking

HEALTHCARE MARKETING

Targeted tracking and data analysis allow us to make all sales and marketing activities measurable. This allows us to learn from every point of contact with the target group and optimize both your sales and marketing approach as well as the allocation of internal resources.

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THE LEADING HUB FOR SMART BUSINESS GROWTH

Healthcare content

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Healthcare Content

HEALTHCARE MARKETING

Content marketing lies at the core of precise and successful communication within the healthcare market. We collaborate with our clients to engage medical target groups through relevant content and innovative strategies across all channels.

THE LEADING HUB FOR SMART BUSINESS GROWTH

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IQVIA OCE

HEALTHCARE MARKETING

As a certified IQVIA partner, we specialize in optimizing the efficient use of IQVIA commercialization technologies. We assist you in harnessing the full potential of IQVIA OCE and in creating tailored CLM materials.

THE LEADING HUB FOR SMART BUSINESS GROWTH

Omnichannel marketing

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Omnichannel Marketing

HEALTHCARE MARKETING

With our Omnichannel Marketing approach, we seamlessly connect your digital and direct sales activities, enabling you to engage in customer-centric dialogues with your target audience.

THE LEADING HUB FOR SMART BUSINESS GROWTH

Digital Sales

Healthcare Marketing Strategy

IQVIA OCE

Data and Tracking

Healthcare Content

Omnichannel Marketing

BrainersHub | Your Experts in the Pharmaceutical Market

The healthcare industry is a world of its own and differs fundamentally from other B2B markets. That's why we specialize in understanding the decision-making processes of physicians and influencing them in a targeted manner.

We Know the Pharmaceutical Market

We Equip You for the Future

We Bring Your Teams on Board

HOW IT WORKS IN PRACTICE

AI in Pharma Marketing

Generative AI in Pharma Marketing

Digital Strategies for Pharma and Healthcare Marketing - Your Guide to Increased Engagement from Physicians:
✔️Best Practices ✔️Expert Tips ✔️Practical Insights

October 2, 2024

Healthcare digital Marketing

Healthcare & Pharma Digital Marketing Strategies

Digital Strategies for Pharma and Healthcare Marketing - Your Guide to Increased Engagement from Physicians:
✔️Best Practices ✔️Expert Tips ✔️Practical Insights

August 7, 2024

Advantage of Omnichannel Pharma Marketing

The Advantages of Omnichannel Pharma Marketing

Learn about the advantages of Omnichannel Pharma Marketing and how your company can benefit from them:
✔️ Customer centricity
✔️ Breaking down information silos
✔️ Cross-functional cooperation

March 6, 2023

What are the Benefits of Pharma Consulting for your Business?

What sets pharma consulting apart from general management consulting?

A successful corporate strategy in the pharmaceutical market requires extensive industry knowledge. This includes expertise in pharmaceutical marketing and sales, deep understanding of medical target groups, knowledge of legal regulations in the healthcare sector, and proficiency in digitalization. At BrainersHub, our pharma consulting approach is based on years of industry experience, specialization in healthcare topics, and a strong network in the healthcare sector. We tailor our services to meet the specific needs and challenges of pharmaceutical companies in the ever-evolving healthcare market.

With over 20 years of experience in the healthcare market and partnerships with numerous pharmaceutical clients, BrainersHub combines digital and innovation expertise with a comprehensive understanding of current pharmaceutical needs. Our expertise covers regulations, challenges, and the latest developments and trends in the healthcare market.

As a partner for pharmaceutical consulting, we not only support strategic development and implementation of sales, innovation, and digital strategies, but also establish partnerships based on mutual understanding and effective communication.

What distinguishes pharma consulting form a pharma agency?

In essence, the main difference between a pharma consulting and a pharma agency lies in their focus. A pharma consultancy primarily focusses on strategic aspects such as marketing and sales strategies, organizational and leadership development, and innovation and digitalization topics. Whereas, an pharma agency is specialized in the practical implementation of concrete measures and campaigns. However, in practice, these two areas often overlap.

At BrainersHub, we have deliberately combined pharma consulting and pharma agency approaches to offer more comprehensive support to our clients. We accompany pharmaceutical companies from the development of new strategies and approaches to the successful implementation of measures, structures, and processes.

The advantage of this combined approach is the seamless transition between strategy and implementation, allowing for flexible adaptation to new developments and trends. It also enables the effective merging of strategic concepts and practical measures to create holistic solutions. As a pharma agency, we start right where it makes the most sense for your challenges to achieve the best possible results.

How does pharma consulting enhance the future viability and competitiveness of pharmaceutical companies?

Working with a pharma consulting firm offers valuable opportunities to set the course for future topics, ensuring the future viability and competitiveness of pharmaceutical companies. These include:

Keeping an eye on market trends:
With our technical expertise, strong network, and experience in the healthcare market, we provide valuable support to pharmaceutical companies in identifying and analyzing relevant market trends. This helps them make strategic decisions based on the insights gained.

Innovation management:
Pharma consulting actively supports pharmaceutical companies in developing their competitiveness through targeted innovation strategies. We assist in identifying innovation potential and ensuring successful implementation of innovation projects.

Establishing the foundations for successful digitalization:
Digitalization plays a vital role in the pharmaceutical industry. Pharma consulting helps lay the foundations for successful digital transformation, including evaluating digital solutions, developing digital marketing and sales strategies, and implementing digital technologies and processes. This allows companies to work more efficiently, improve patient outcomes, and explore new business opportunities.

How does pharma consulting enhance the future viability and competitiveness of pharmaceutical companies?

Optimization of internal structures and processes:
In order to keep pace with the ever-changing pharmaceutical industry, companies often need to adapt their internal structures and processes. Pharma consulting provides support in optimizing organizational structures, designing efficient workflows, and implementing effective change management measures. These initiatives enable companies to become more flexible, agile, and customer-focused.

Developing the right mindset:
The development of an appropriate mindset at all levels of the organization is a critical factor for the future viability of pharmaceutical companies. Pharma consulting assists in fostering a strong leadership culture that encourages innovation, drives change, and empowers employees. Additionally, we promote agile working methods to facilitate quick adaptations to evolving requirements. By promoting cross-functionality and collaboration among different departments and teams, we enhance efficiency and encourage synergistic growth.

How does pharma consulting support pharma marketing?

Pharma consulting requires a deep understanding of the complex landscape of different target groups (physicians, pharmacists, clinics, and patients) and product categories (RX, GX, OTC). At BrainersHub, we leverage our extensive experience in pharma consulting to effectively communicate with medical target groups.

Additionally, we specialize in helping clients strategically plan and implement an omnichannel marketing approach. This approach addresses multiple key future topics simultaneously, such as customer centricity, integrated digital measures, and data-based decision-making.

How does pharma consulting support direct sales (sales force)?

Direct sales remains crucial for the success of pharmaceutical companies. As a partner for pharma consulting, our goal is to provide targeted support to the sales force. We offer strategic assistance through market analyses and the development of tailored sales and marketing strategies. Emphasizing the development of relevant core messages for target groups, we help formulate these messages, train sales staff, and create suitable sales documents.

Similar to traditional pharma marketing, digitalization is becoming increasingly important in the sales force, too. We assist clients in developing digital sales materials, such as e-detailings, and integrating digital and sales strategies for more effective hybrid sales approaches.