The evolving information behavior of medical target groups, growing competition, the rise of digitalization, and the adoption of hybrid marketing approaches pose fresh challenges for companies in the healthcare market.
As a healthcare agency and consultancy, we help you master these challenges.
Digital communication is rapidly gaining relevance in the healthcare market.
Hybrid sales
Healthcare sales today means linking digital with face-to-face touchpoints.
Increasing competitive pressure
An overabundance of information is leading to lower acceptance among medical professionals.
Digitization
Digitization requires new business models and communication strategies.
Omnichannel Marketing
Reach Your Target Audience
With our omnichannel marketing approach, we seamlessly integrate your digital and direct sales, empowering you to engage in a customer-centric cross-channel dialogue with your target group.
Customer Centricity
In healthcare marketing, the medical target group is always the focus of communication. This way, we address medical decision-makers with targeted content that is most relevant to their needs.
Needs-based communication in omnichannel healthcare marketing not only increases the contact frequency with the target group but it simultaneously enhances the relevance each point of contact has.
Your target group is at the core of our omnichannel approach. That's why we address the particular needs of each of your customers individually. Together with you, we develop effective strategies and contents specifically tailored to your target customers.
Healthcare providers
Medtech
Pharmaceutical companies
Patients
Doctors
Pharmacists
Clinics
BrainersHub | Your Experts in the Healthcare Market
The healthcare industry is a unique world that fundamentally differs from other B2B markets. That's why we have specialized in understanding and influencing the decision-making processes of physicians and medical professionals in a targeted manner.
Extensive Industry Experience
More than 20 years of experience in healthcare
Deep understanding of medical decision-making processes
Practice-oriented measures for long-term success
Strong Network in the Healthcare Market
Extensive direct network
Access to medical specialists, key opinion leaders, and healthcare experts
Access to medical decision-makers and business executives
Solutions from a Single Source
Consulting and agency services from a single source
All experts in-house (consultants, designers, developers, marketers, etc.)
As an experienced healthcare marketing agency and consultancy, we provide you with holistic support - from strategy development to successful implementation.
01 Strategie Entwicklung – Die Grundlage schaffen!
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01 Strategie Entwicklung – Die Grundlage schaffen!
1 – > Unsere Leistungen:
Creation of target group personas, customer journeys, and customer needs
Designing a customer-centered communication and sales strategy
Erarbeitung aller relevanten Vertriebskanäle (Online und offline)
Introduction and/or adaptation of technical solutions and tools
Vernetzung digitaler und direkter Vertriebskanäle
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Digital Strategies for Pharma and Healthcare Marketing - Your Guide to Increased Engagement from Physicians:
✔️Best Practices ✔️Expert Tips ✔️Practical Insights
Learn about the advantages of Omnichannel Pharma Marketing and how your company can benefit from them:
✔️ Customer centricity ✔️ Breaking down information silos ✔️ Cross-functional cooperation
Learn how data management works in Omnichannel Pharma Marketing and how pharma sales and marketing can benefit from it:
✔️ Data processing ✔️ Data infrastructure ✔️ Using data in practice
Why You Should Work With a Healthcare Marketing Agency!
What differentiates a healthcare marketing agency from a general marketing agency?
Understanding the target group deeply is paramount to the success of any marketing strategy. It involves catering to their specific needs and establishing effective communication through the use of relevant messages and measures. For a healthcare agency, extensive experience and a profound understanding of the needs, behaviors, digitalization level, and channels used by medical decision-makers and patients are of utmost importance. Combining this experience with a robust network and comprehensive knowledge of medical care processes enables a healthcare marketing agency to more effectively address challenges in the healthcare market.
Located in the heart of Hamburg with branches in Barcelona and Berlin, our healthcare marketing agency draws on over 20 years of experience in the healthcare market, serving renowned clients from pharmaceutical, medtech, healthcare service providers, hospitals, and medical practices worldwide. We blend digital and traditional marketing channels along with direct sales to cater to the needs of medical decision-makers, patients, and healthcare facilities. Our expertise encompasses regulatory compliance, market challenges, and the latest trends in the dynamic healthcare market.
As a healthcare agency, we provide comprehensive support in the strategic development and implementation of digital sales and marketing strategies. We aim to be your partner at eye level, with fluency in both your language and the language of your customers.
What is the difference between a healthcare agency and a healthcare consultancy?
In theory, a healthcare consultancy primarily focuses on strategic aspects such as market analysis, market entry strategy, change management, marketing, and sales strategy. While a healthcare marketing agency is more concerned with executing tangible measures and campaigns. However, in practice, these two areas often overlap significantly.
At BrainersHub, we intentionally merge our healthcare consulting and healthcare agency services to provide holistic support to our clients. This allows us to assist companies comprehensively, from market entry and strategy development to the successful implementation of measures.
Our approach minimizes frictional losses, enables agility in response to new insights, developments, and trends, and optimally combines strategic and practical elements to deliver effective solutions tailored to your specific challenges.
How does a healthcare marketing agency support direct sales (sales force)?
Direct sales remain one of the most crucial sales channels in many healthcare market segments. Actively strengthening sales is therefore vital for every healthcare agency. This begins on a strategic level with analyzing the market and translation these findings into a focused sales and marketing strategy. Developing relevant core messages for target groups plays a crucial role in equipping the sales force for customer interactions. With our healthcare marketing agency, we therefore provide active support in formulating these messages, training sales personnel, and creating appropriate sales materials.
While Non-Personal Promotion (NPP) gains increasing relevance, digitization also plays an essential role in direct sales. From developing digital e-detailing to integrating digital and direct sales, our healthcare agency supports clients in embracing hybrid sales models.
BrainersHub as a Pharma Marketing Agency
Navigating the complex landscape of different target groups (doctors, pharmacists, clinics, and patients) and product categories (RX, GX, OTC) requires extensive expertise as a pharmaceutical marketing agency. We rely heavily on our years of experience in effectively communicating with these target groups. Strategic planning and implementation of omnichannel marketing are our focal points, breaking down information silos and involving the sales force early on to ensure your future viability.
BrainersHub as a Medtech Marketing Agency
As a medtech marketing agency, it is essential to effectively engage decision-makers at different levels. We understand the significance of targeting specific groups within medical institutions. That's why we provide comprehensive strategic and operational support to our clients, spanning from market entry and product launch to the acquisition of Key Opinion Leaders (KOLs) and establishing a strong presence within medical networks.
BrainersHub as a Healthcare Agency for Service Providers in the Healthcare Market.
Collaborating with service providers catering to physicians and medical institutions requires a strategic, customer-oriented approach. As a healthcare agency for service providers, we leverage our experience in targeting medical audiences within the pharmaceutical and Medtech market. This enables us to develop effective digital sales strategies for acquiring new customers and generating sales leads.
BrainersHub as a Healthcare Agency for Clinics and Hospitals
In our portfolio, we also support medical providers and facilities with their communication strategy for specialist staff recruitment and patient marketing. As a healthcare agency for hospitals and clinics, we understand the significant influence your reputation has on referrals from specialist and consequently on bed occupancy rates. We help facilities to establish a sustainable reputation within their region and to communicate their expertise effectively.
Working with BrainersHub - Building a strong foundation
Before deploying omnichannel sales effectively, establishing a strong digital and structural foundation is essential. We begin by analyzing existing digital technologies such as websites, social media accounts, content hubs, etc., and ensuring a solid digital infrastructure. Furthermore, we involve your employees, especially the sales force, at an early stage.
Working with BrainersHub - Building a strong foundation
Digitization can be a powerful driver for sales effectiveness and success in the healthcare market. However, integrating digital sales measures takes time and can initially face resistance within an organization. To address this, we build upon existing structures and processes by gradually integrating and complementing digital marketing and sales channels.
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Creation of target group personas, customer journeys, and customer needs
