As a leading innovation hub, we empower pharmaceutical companies in three core areas:
We are not afraid of big tasks! That's why we accompany our clients on a long-term basis to address their strategic and practical challenges in the pharmaceutical market.
Growing competition
Decreasing attention from doctors
Shorter product life cycles
Digital sales and marketing
Data management
Business intelligence
Innovation pressure
Keeping up with advancing tech
Adapting organizational structures
Every solution is only as good as its implementation. That's why we provide comprehensive support to our customers - from initial conception to practical implementation.
Benefit from our experience in innovation management and prepare your company for the most important changes in the pharmaceutical market:
Take advantage of our practical know-how on all aspects of digitalization in the Healthcare market and shape your own digital future:
Work hand in hand with our organizational experts and internally establish a future-oriented organizational structure:
Develop cutting-edge leadership skills with our proven management programmes:
Strengthen your competitiveness and equip your sales force for the future in the Pharma market:
Benefit from our experience in innovation management and prepare your company for the most important changes in the pharmaceutical market:
Take advantage of our practical know-how on all aspects of digitalization in the Healthcare market and shape your own digital future:
Work hand in hand with our organizational experts and internally establish a future-oriented organizational structure:
Develop cutting-edge leadership skills with our proven management programmes:
Strengthen your competitiveness and equip your sales force for the future in the Pharma market:
with an Omnichannel approach
The evolving information behavior of medical professionals, rising competition, and the march of digitalization pose challenges in the healthcare market. We specialize in targeted communication and future-oriented healthcare marketing development to help you navigate these challenges.
The healthcare industry is a world of its own and differs fundamentally from other B2B markets. That's why we specialize in understanding the decision-making processes of physicians and influencing them in a targeted manner.
Learn about the advantages of Omnichannel Pharma Marketing and how your company can benefit from them:
✔️ Customer centricity
✔️ Breaking down information silos
✔️ Cross-functional cooperation
Learn how data management works in Omnichannel Pharma Marketing and how pharma sales and marketing can benefit from it:
✔️ Data processing
✔️ Data infrastructure
✔️ Using data in practice
Learn which channels work in Omnichannel Pharma Marketing and how pharma sales and marketing can benefit from them:
✔️ Push Marketing Channels
✔️ Pull Marketing Channels
✔️ Content Hub
A successful corporate strategy in the pharmaceutical market requires extensive industry knowledge. This includes expertise in pharmaceutical marketing and sales, deep understanding of medical target groups, knowledge of legal regulations in the healthcare sector, and proficiency in digitalization. At BrainersHub, our pharma consulting approach is based on years of industry experience, specialization in healthcare topics, and a strong network in the healthcare sector. We tailor our services to meet the specific needs and challenges of pharmaceutical companies in the ever-evolving healthcare market.
With over 20 years of experience in the healthcare market and partnerships with numerous pharmaceutical clients, BrainersHub combines digital and innovation expertise with a comprehensive understanding of current pharmaceutical needs. Our expertise covers regulations, challenges, and the latest developments and trends in the healthcare market.
As a partner for pharmaceutical consulting, we not only support strategic development and implementation of sales, innovation, and digital strategies, but also establish partnerships based on mutual understanding and effective communication.
In essence, the main difference between a pharma consulting and a pharma agency lies in their focus. A pharma consultancy primarily focusses on strategic aspects such as marketing and sales strategies, organizational and leadership development, and innovation and digitalization topics. Whereas, an pharma agency is specialized in the practical implementation of concrete measures and campaigns. However, in practice, these two areas often overlap.
At BrainersHub, we have deliberately combined pharma consulting and pharma agency approaches to offer more comprehensive support to our clients. We accompany pharmaceutical companies from the development of new strategies and approaches to the successful implementation of measures, structures, and processes.
The advantage of this combined approach is the seamless transition between strategy and implementation, allowing for flexible adaptation to new developments and trends. It also enables the effective merging of strategic concepts and practical measures to create holistic solutions. As a pharma agency, we start right where it makes the most sense for your challenges to achieve the best possible results.
Working with a pharma consulting firm offers valuable opportunities to set the course for future topics, ensuring the future viability and competitiveness of pharmaceutical companies. These include:
Keeping an eye on market trends:
With our technical expertise, strong network, and experience in the healthcare market, we provide valuable support to pharmaceutical companies in identifying and analyzing relevant market trends. This helps them make strategic decisions based on the insights gained.
Innovation management:
Pharma consulting actively supports pharmaceutical companies in developing their competitiveness through targeted innovation strategies. We assist in identifying innovation potential and ensuring successful implementation of innovation projects.
Establishing the foundations for successful digitalization:
Digitalization plays a vital role in the pharmaceutical industry. Pharma consulting helps lay the foundations for successful digital transformation, including evaluating digital solutions, developing digital marketing and sales strategies, and implementing digital technologies and processes. This allows companies to work more efficiently, improve patient outcomes, and explore new business opportunities.
Optimization of internal structures and processes:
In order to keep pace with the ever-changing pharmaceutical industry, companies often need to adapt their internal structures and processes. Pharma consulting provides support in optimizing organizational structures, designing efficient workflows, and implementing effective change management measures. These initiatives enable companies to become more flexible, agile, and customer-focused.
Developing the right mindset:
The development of an appropriate mindset at all levels of the organization is a critical factor for the future viability of pharmaceutical companies. Pharma consulting assists in fostering a strong leadership culture that encourages innovation, drives change, and empowers employees. Additionally, we promote agile working methods to facilitate quick adaptations to evolving requirements. By promoting cross-functionality and collaboration among different departments and teams, we enhance efficiency and encourage synergistic growth.
Pharma consulting requires a deep understanding of the complex landscape of different target groups (physicians, pharmacists, clinics, and patients) and product categories (RX, GX, OTC). At BrainersHub, we leverage our extensive experience in pharma consulting to effectively communicate with medical target groups.
Additionally, we specialize in helping clients strategically plan and implement an omnichannel marketing approach. This approach addresses multiple key future topics simultaneously, such as customer centricity, integrated digital measures, and data-based decision-making.
Direct sales remains crucial for the success of pharmaceutical companies. As a partner for pharma consulting, our goal is to provide targeted support to the sales force. We offer strategic assistance through market analyses and the development of tailored sales and marketing strategies. Emphasizing the development of relevant core messages for target groups, we help formulate these messages, train sales staff, and create suitable sales documents.
Similar to traditional pharma marketing, digitalization is becoming increasingly important in the sales force, too. We assist clients in developing digital sales materials, such as e-detailings, and integrating digital and sales strategies for more effective hybrid sales approaches.
Hamburg | Barcelona | Berlin
Phone: +49 (40) 22 85 88 2 0
Email: office@brainershub.com
» Omnichannel Pharma Marketing explained?
» 4 most important Trends in the Healthcare Market
» How does the Customer Journey work in OCM?
» How do the Channels work in OCM?
» How does Data Management work in OCM?
» The Advantages of OCM
» The Effects of OCM on Customer Relationship
» The Effects of OCM on Company Success
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